Real questions I’ve asked for theoretical clients I’ve worked on.
01
What if running shoes provided emotional support?
Brooks builds great running shoes. Brooks wants to get more runners into Brooks running shoes. But so does Nike, adidas, Saucony, New Balance, Asics, and every other running shoe company. So we tried something different and got a One Show merit along the way.
What if a non-alcoholic spirit said “no” to the Sober Curious trend?
02
Diageo came to us for ideas on launching a new non-alcoholic spirit, Seedlip. Our idea would pit them against a cultural trend and ask them to take uncomfortable risks. It was a risk they were willing to take, as they awarded us the win.
03
What if saving money felt like a game?
Ally Bank offers better interest rates on their savings accounts than traditional banks. So why aren’t Millennials signing up and taking advantage? We created a digital experience for the digital bank that would make saving money fun.